To create effective B2B marketing strategies, you need a deep understanding of your target audience. The first step to (more…)
Author Archives: Lance Rinker
How to Create a Marketing Plan
Creating a marketing plan is crucial for the success of any business. It provides a roadmap for reaching your target audience, (more…)
10 Ways Marketers Can Dive Deep Into Their Customer’s Mindset
Understanding customers’ mindset is crucial for marketers in today’s competitive business landscape. (more…)
Understanding Demand Capture vs. Demand Creation: A Guide for Your GTM Strategy
In the world of marketing, terms like “demand capture” and “demand creation” are often thrown around interchangeably. (more…)