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To create effective B2B marketing strategies, you need a deep understanding of your target audience. The first step to (more…)
To create effective B2B marketing strategies, you need a deep understanding of your target audience. The first step to (more…)
Creating a marketing plan is crucial for the success of any business. It provides a roadmap for reaching your target audience, (more…)
Understanding customers’ mindset is crucial for marketers in today’s competitive business landscape. (more…)
In the world of marketing, terms like “demand capture” and “demand creation” are often thrown around interchangeably. (more…)
The right B2B SEO strategy is vital to a company’s success. B2B marketers have relied on traditional marketing methods for years with much success. (more…)
In the fast-paced world of marketing, where deadlines loom large and campaigns constantly evolve (more…)
In today’s world, the modern consumer uses the convenience of a software service nearly every day. (more…)
In this digitalized world where more than half of the global population is found online, (more…)
Your website looks great. . . trendy styles, engaging pictures, a creative headline. Everything seems great, (more…)
We all know customer needs change frequently. Winners of the long game understand keeping up with deep customer insights is the foundation for marketing strategies and continued success.
But, who’s responsible? Is this a marketing, IT or analytics problem? Yes, yes and yes. In order to disclose opportunities for better customer experiences, siloed teams must collaborate to find the answers.
When teams collaborate using the same customer data, it means better planning, streamlined efforts and stronger results.
B2B market research may be more complex than B2C, but it’s vital for strategy. Here’s why:
There is a strong correlation between research and growth. Knowing what your target audience is looking for, where they are looking for it and how they will act can be the big difference between business failure and profitability. Reach out today and speak to a strategist about how Maxamy can help.
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